Made By BitterSweet

I’ve received a lot of questions over the years seeking an explanation for what I do or what BitterSweet does or is, and I’d like to say I’ve had a simple elevator pitch in my back pocket, but in reality, admittedly, I fall short, eyes glaze over.

“A creative agency? Er, ya know, designing logos, making videos or websites for clients, that sort of thing. Oh, but you were just in India or was it London, why? Oh that, well we were documenting a story about this organization helping refugees and asylum seekers. Oh interesting, that’s cool your clients sent you there! Well, not really, or sometimes, we sent ourselves on those with BitterSweet Monthly. Wait, I thought you were an agency? Yes, and… Oh, okay. But you should read the latest book we published. Say what? You publish books? Yep, available on Amazon and anywhere you buy books online. Got it. On and on. ”

Yes, we certainly do a number of things. But at the root of it all is a community of people making the things. Making things for clients, telling stories for causes, or creating products for people to enjoy, like books. It’s all Made by BitterSweet – no matter your entry point. And BitterSweet is the people.

As I reflect back on 2024 (with great hopes for 2025), I’d like to share a little about all things Made by BitterSweet and some of the people that make up our community.